Red, yellow, blue, green. Soft beige, Did you know there’s a “Global Authority on Colour”? Yes, there’s actually a company that is in charge of naming, standardizing and overseeing colour. “The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer,” says their website.
Pantone names and decided what “Ice Green” looks , like, and deems it to be lighter than “Antique Green”. It also assigns each colour it creates a unique number that allows is to be accurately duplicated.
“The most commonly referenced colors are in the Pantone solids palette. The Pantone Solid palette consists of 1,114 colors, identified by three or four digit numbers, followed by a C, U, Or M suffix.. Originally designed for the graphics industry, the pantone solids palette is now used by a wide range of industries, and is the most commonly used palette. For example, Pantone 199 Red can be identified as Pantone 199C (C= Coated Paper), Pantone 199U (U= Uncoated Paper) or Pantone 199M (M=Matte Paper), says colour guide.net.
Pantone, once the domain of the graphics and design industry has recently been getting more consumer attention, by partnering with companies like Sephora to produce products in the colours it deems to be “The Colour of the Year”. This year it’s Radiant Orchid”, or “purple” to us layfolk. Last year it was “Emerald Green” and in 2012 it was “Tangerine Tango”, translation: Orange.
Is Pantone successful? Well, that’s a good question, are any of the walls in your house now painted any of those above colours? What shade of new clothes are you favouring in your wardrobe?